Generative Engine Optimisation (GEO) is the new frontier of search. When users ask ChatGPT, Perplexity, or Google AI Overviews a question, your brand should be the answer they cite. We make that happen — combining GEO with AI-powered SEO for complete search visibility.
Generative Engine Optimisation (GEO) is the practice of optimising your brand, content, and digital presence to be cited and referenced by AI-powered search engines. Unlike traditional SEO — which focuses on ranking in a list of blue links — GEO focuses on becoming the source that AI assistants quote when answering questions.
In 2026, a significant and growing percentage of all search queries are answered by AI systems before users ever see traditional search results. Google AI Overviews now appear on the majority of informational queries. ChatGPT handles over 800 million monthly searches. Perplexity AI is growing 40% month-over-month. If your brand isn't optimised for these platforms, you're already losing market share.
At Creative Marketing, we've been developing GEO methodology since 2024 — building proprietary testing frameworks, publishing our findings in our GEO ranking signals guide, and documenting our own site's optimisation in a public case study. We combine GEO with AI-powered SEO to deliver total search visibility.
OpenAI's conversational AI with real-time web browsing and citation capabilities — the most widely used AI assistant globally.
AI-generated answer summaries displayed at the top of Google search results, fundamentally changing how users interact with search.
An AI-native answer engine that synthesises multiple web sources into cited, structured responses — growing rapidly as a Google alternative.
AI assistant integrated into Bing, Edge, and Microsoft 365 — surfacing web content within enterprise workflows.
Google's next-generation multimodal AI model powering advanced search, reasoning, and content understanding experiences.
Anthropic's Claude and a growing ecosystem of vertical AI assistants that synthesise web content for specialised queries.
Based on our extensive testing and research, these are the core signals AI search engines evaluate when deciding which sources to cite. Learn more in our detailed GEO ranking signals guide.
AI systems prioritise sources that demonstrate comprehensive, expert-level knowledge across an entire topic cluster — not just isolated pages.
Clear headings, concise answers, well-organised information, and logical content flow help AI systems extract and cite your content accurately.
Mentions across credible websites, media publications, industry directories, and social platforms build the trust signals AI systems rely on for citation decisions.
Search engines increasingly understand brands as distinct knowledge graph entities. Strong entity signals increase your likelihood of AI citation.
JSON-LD schema markup, FAQ structures, and machine-readable metadata help AI systems parse, interpret, and accurately represent your business information.
Content that directly answers specific questions with clear, quotable statements — making it easy for AI engines to extract and attribute.
| Traditional SEO | GEO |
|---|---|
| Optimises for Google's ranking algorithm | Optimises for AI citation and answer generation |
| Targets keyword rankings on SERPs | Targets being the cited source in AI answers |
| Success = page 1 rankings | Success = brand mentioned in AI responses |
| Focuses on click-through from search results | Focuses on brand visibility without clicks |
| Backlinks drive domain authority | Brand mentions drive AI trust signals |
| Content optimised for search crawlers | Content optimised for AI comprehension |
We test how your brand currently appears across ChatGPT, Perplexity, Google AI Overviews, Copilot, and Gemini — identifying where you're cited, where you're missing, and where competitors are winning.
Deep analysis of your brand's entity strength, web mentions, backlink profile, structured data coverage, and content depth — the signals AI systems evaluate for citation decisions.
Develop a comprehensive content strategy designed for AI extraction: topic clusters, FAQ structures, citation-ready formats, and expert-level depth across your core subject areas.
Execute content optimisation, schema markup, entity strengthening, and authority building campaigns — all designed to increase your brand's probability of AI citation.
Track brand presence across evolving AI platforms, monitor citation frequency, and continuously adapt strategy as AI search technology develops.
We identified Generative Engine Optimisation as a critical discipline before most agencies recognised its existence. We've been testing, documenting, and refining GEO strategies since 2024.
We don't treat GEO as an add-on. Our approach integrates traditional SEO and GEO into a unified organic visibility strategy for maximum coverage.
We've built internal tools to systematically test brand visibility across AI platforms — giving us data most agencies simply don't have.
We publish our GEO case studies and methodology openly. Our own site is a live case study in AI search optimisation.
Our organic growth services work together as an integrated growth system. Explore how each service strengthens your overall strategy.
GEO is the practice of optimising your brand and content to be cited and referenced by AI search engines like ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot. It's the next evolution of search visibility beyond traditional SEO.
SEO optimises for ranking positions on search engine results pages. GEO optimises for being cited as a source in AI-generated answers. Both are essential for comprehensive search visibility in 2026 — traditional rankings still matter, but AI citations are becoming increasingly important.
AI search engines are rapidly becoming the primary way people find information. If your brand isn't being cited by ChatGPT, Perplexity, and Google AI Overviews, you're invisible to a growing segment of searchers. Early adopters gain a significant competitive advantage.
No one can guarantee specific AI citations. However, our systematic approach — strengthening brand authority, optimising content structure, building entity signals, and creating citation-ready content — significantly increases your probability of being cited across AI platforms.
We track brand mentions across AI platforms, monitor citation frequency for target queries, measure referral traffic from AI sources, and benchmark your visibility against competitors. We use proprietary testing frameworks to systematically evaluate performance.
Yes. SEO and GEO are complementary but different disciplines. Strong SEO provides a foundation, but specific GEO optimisations — entity strengthening, citation-ready content, structured data — are needed to maximise AI search visibility.
GEO is an emerging discipline where AI platforms evolve rapidly. Initial improvements can appear within 30-60 days as content and authority signals strengthen. However, GEO is best viewed as an ongoing strategic investment rather than a one-time project.
FAQ structures, definitive guides, expert commentary, data-backed insights, and clearly structured content with quotable statements perform best. AI engines need clear, authoritative answers they can confidently extract and cite.
Our GEO services are typically integrated into broader SEO and content strategies, starting from £1,500/month. Standalone GEO audits and strategy projects are also available. Contact us for a bespoke quote based on your goals.
Book a free GEO audit and discover how your brand appears across ChatGPT, Perplexity, Google AI Overviews, and more.
