The Marketing Blueprint.
Enter your site. We detect your model and show what's missing — quietly, in one page.
The proven A→Z stack for UK DTC brands scaling from £50k to £5M/month.
How this works: Tick the circle next to each channel you're already running. Leave the rest unticked — those are your gaps. Click any row to see why it wins and how CMG runs it. When you're done, your coverage score and a 90-day plan appear below.
Read this first · 60 seconds
Marketing is not one channel. It's a system of touches.
Most businesses treat marketing as a transactional activity — run some ads, get some sales, repeat. That model died around 2018. In 2026 a buyer touches your brand 7–14 times across 4–6 different channels before they convert: a TikTok video, a Google search, an Instagram retarget, a friend's recommendation, an email, a review on Reddit, then finally a click.
Big brands win because they show up in all of those touchpoints simultaneously. Small brands lose because they pick one channel, run it thin, and conclude "marketing doesn't work." It works — they just weren't actually doing marketing. They were doing one slice of it.
The blueprint below is the full stack a serious operator runs in 2026, organised by business model. Your model dictates the stack — an ecommerce DTC brand needs Shopping + UGC + email + TikTok Shop; a B2B consultancy needs LinkedIn + ABM + thought leadership. Same logic, different channels.
Paid
Ads that buy attention — Google, Meta, TikTok, LinkedIn.
Organic
Earned attention — SEO, GEO, social, PR, founder content.
Owned
Direct channels you control — email, SMS, WhatsApp, loyalty.
You don't need to run all of it on day one. You need to see all of it, decide what's missing, and sequence it intelligently.
19 of 19 channels switched off.
Get a 90-day plan to close the gap.