Our Experts

Named UK voices on AI & marketing.

Every editorial piece on this site carries a named author — for E-E-A-T, for trust, and so journalists know exactly who they're quoting.

Kasim Javed

CEO & Founder, Creative Marketing Group

Digital marketing strategist with extensive commercial experience — helped clients generate over £10M in sales, 12+ years in digital marketing, and 300+ clients served. Pioneer in AI-first marketing strategy and Generative Engine Optimisation (GEO) in the UK. Available for podcast, panel, and keynote invitations.

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Areas of expertise

AI Marketing StrategyGenerative Engine OptimisationAI-first agency modelsPerformance marketingLead generationAI product strategyAcquisitions & exits

Creative Marketing Research

Independent research division

The independent research division of Creative Marketing Group. Publishes UK-anchored, data-led reports on AI's impact on marketing — used by journalists, agencies, and academics.

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Methodology

All Creative Marketing Research reports are UK-anchored, footnoted, and updated on a stated cadence (quarterly for trackers, annually for State Of reports). Editor-in-Chief: Kasim Javed.