Open day attendance and enrolments, from a decision cycle measured in years.
An education marketing agency drives enquiries and enrolments for schools, colleges and training providers. The work spans long parent decision cycles: local and international search visibility, open day campaigns, nurture between enquiry and enrolment, and content that answers the questions parents ask before they ever book a visit.
A parent may research a school for two years before they enquire, and the enrolment decision is emotional as much as academic.
Marketing therefore has to be present continuously, not in an admissions-season burst.