How much is your marketing really costing you?
Your in-house team, your agency retainers, your SaaS stack — together they're burning a number you've probably never added up. Move three sliders. See the real figure, what AI replaces, and what you'd save with a bespoke agentic marketing system.
- UK 2026 cost benchmarks (loaded salaries, agency retainers, SaaS)
- Realistic automation rates from live client work — not vendor hype
- No email needed for the headline figure
- Built by an AI-first marketing agency, not a SaaS vendor
- Current annual burn
- £240,000
- AI-replaceable
- £179,520
- 3-yr waste of inaction
- £473,933
- Payback
- 1.4 months
Pick exactly what your team / agency does today. AI pre-fills realistic hours.
Or jump to a typical UK setup for your sector
Pre-filled with realistic team size, spend and outsourcing mix for each industry.
Pick exactly what your team does — see exactly what AI replaces.
Enter weekly hours per marketing function, or let our AI pre-fill a typical UK setup for your sector. Watch the savings shift in real time.
Pick a sector — our AI will pre-fill realistic weekly hours per task for a typical UK 2026 setup. You can tweak after.
- Annual marketing burn
- £0
- AI-replaceable cost
- £0
- AI investment
- £0
- 3-yr waste of inaction
- £0
- Payback
- —
Unlocks per-function chart, comparison table & PDF blueprint.
The brutal truth about your marketing P&L
Headline savings, comparison table, per-function breakdown and a 3-year waste counter. Personalised to your inputs.
If you wait 3 years, you'll have burnt
On work AI agents already do — today. Your competitors deploying agentic stacks are shipping ~10× the campaigns at a fraction of the cost.
Old world vs AI-first agentic
Year-1 economics, side by side.
| In-house + agency + SaaS | AI-first agentic build | |
|---|---|---|
| Year-1 cost | £240,000 | £39,542 |
| Speed-to-market | Weeks per campaign | Hours |
| Output volume | Linear (1×) | ~10× compounding |
| Always-on | Office hours | 24 / 7 / 365 |
| Scales overnight | Hire & onboard | Spin up an agent |
| You own the system | Renting from agency | Bespoke, owned by you |
Ready to stop renting work AI does?
A 30-min call. We map your highest-ROI agent first. Live in 4–8 weeks.
Your marketing team isn't lazy.
They're doing 80% of work an AI agent does in seconds.
Across the UK clients we've migrated to AI-first systems, between 60% and 85% of weekly marketing work is fully automatable today. Not in 2030. Today. The agencies you pay £15k a month are quietly running the same models — and charging you the markup.
Briefs, outlines, on-page, reporting, repurposing. Production at 5× the speed.
Lifecycle flows, segmentation, dashboards, weekly client reports — all agentic.
What stays human. Where your team spends time when AI handles the rest.
The questions UK founders ask before switching
How accurate are these savings figures?+
They are conservative directional estimates based on UK 2026 benchmarks: loaded FTE salaries (salary +30% for NI, pension and overhead), typical UK agency retainers, and average marketing SaaS spend. The automation percentages reflect what we currently ship for live UK clients — not theoretical maximums.
Will an AI marketing system replace my team?+
No. It replaces the 60–80% of repetitive work your team is currently buried under — content production, briefs, reporting, ad creative variations, email flows, posting. Your humans get freed up for strategy, brand, and relationships. The teams who survive 2026–2030 are the ones who deploy AI agents alongside humans, not instead of them.
How much does it cost to build a bespoke AI marketing system with you?+
Typical bespoke builds start from £15k–£25k one-off, plus a small monthly run cost. Most clients see payback inside 3–4 months when measured against current agency or in-house spend. We give you a fixed quote after a 30-min discovery call.
Why not just keep using HubSpot, Semrush, Klaviyo and an agency?+
Because that stack has the same AI under the hood — and your agency is charging you a 3–5x markup to operate it. A bespoke agentic system collapses content + briefs + paid + email + reporting into one always-on layer that you own. You stop renting the work.
How long until our AI marketing system is live?+
Typical builds ship in 4–8 weeks. We start with the highest-ROI agent (usually email/CRM or content/SEO production) so you see savings inside the first month, then layer the rest in.
Stop renting work AI already does.
We build bespoke AI-first marketing systems for UK businesses. Live in 4–8 weeks. Payback in 3–4 months. Owned by you.