Calculate Your Email ROI
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What is Email Marketing ROI?
Email marketing ROI measures the profitability of your email campaigns. Email consistently delivers the highest ROI of any marketing channel — averaging £36 for every £1 spent according to industry research.
Formula
ROI = ((Revenue − Cost) ÷ Cost) × 100
This makes email marketing one of the most efficient channels for both ecommerce and B2B businesses. When combined with marketing automation, email becomes a powerful revenue engine.
Email Marketing ROI Benchmarks
Industry Average
3,600%
£36 return per £1 spent
Ecommerce (Klaviyo)
4,000%+
Segmented flows and automations
B2B Email
2,500%
Nurture sequences and newsletters
Top Performers
5,000%+
AI personalisation and advanced segmentation
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Our email marketing team builds high-converting automated flows and campaigns.
How to Improve Email Marketing ROI
1. Segment Your Audience
Segmented campaigns deliver 760% more revenue than one-size-fits-all blasts. Use behavioural, demographic, and purchase data to personalise.
2. Build Automated Flows
Welcome sequences, abandoned cart flows, post-purchase sequences, and win-back campaigns run continuously and generate revenue on autopilot.
3. Use AI Personalisation
In 2026, AI-powered email platforms like Klaviyo use predictive analytics to send the right message, to the right person, at the right time — maximising engagement and conversions.
4. Optimise Subject Lines
Subject lines determine open rates. A/B test continuously and use AI-generated variations to find what resonates with your audience.
5. Clean Your List
Remove inactive subscribers regularly. A smaller, engaged list outperforms a large, disengaged one in both deliverability and ROI.
Frequently Asked Questions
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