Calculate Your Marketing Budget
Enter your revenue
Results appear instantly
How Much Should Companies Spend on Marketing?
The right marketing budget depends on your industry, growth stage, competitive landscape, and business goals. However, established benchmarks provide a strong starting point:
- Established businesses — 5-10% of revenue to maintain market position and steady growth.
- Growth-stage companies — 10-20% of revenue to accelerate customer acquisition and market share.
- Startups and new entrants — 15-25% of revenue (or more) to build brand awareness and capture initial market share.
The key is aligning your marketing investment with your growth ambitions. Our revenue growth strategy service helps businesses determine the optimal investment level.
Marketing Budget Benchmarks by Industry
SaaS / Technology
15% – 25%
High growth expectations
Ecommerce / DTC
10% – 20%
Heavy paid media reliance
Professional Services
5% – 10%
Referral-heavy industries
Healthcare
5% – 12%
Regulatory considerations
B2B Manufacturing
3% – 8%
Long sales cycles
Local Services
5% – 15%
Geo-targeted spending
Need help planning your marketing investment?
Our strategists help businesses allocate budgets for maximum ROI using data-driven approaches.
AI-Driven Budget Allocation
In 2026, the most effective marketing teams use AI-powered tools to dynamically allocate budgets based on real-time performance data. This approach enables:
- Channel-level optimisation — Automatically shift spend to the highest-performing channels based on ROAS and ROI data.
- Predictive forecasting — AI models predict which channels and campaigns will deliver the best returns in the coming period.
- Real-time adjustments — Marketing automation platforms can pause underperforming campaigns and boost high performers automatically.
- Cross-channel attribution — Advanced tracking shows the true contribution of each channel, enabling smarter allocation.
Our AI marketing strategy service helps businesses implement these advanced approaches to maximise every marketing pound.
Frequently Asked Questions
Ready to Invest in Growth?
Our growth strategists help businesses plan and execute marketing investments that deliver measurable returns.
Get a Free Consultation