Ongoing maintenance for iOS and Android apps: OS releases, store policy changes, monitoring, security patches and a planned cadence of updates.
An app left alone doesn't stay still — it degrades. Apple and Google keep moving, and an app that falls behind their requirements eventually stops being distributable.
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Apple and Google each release a major OS version every year and periodically raise the minimum SDK or target API level an app must meet. Combined with security patches, deprecated third-party APIs, new devices and policy changes, an unmaintained app gradually breaks and can eventually be blocked from receiving updates or shown to fewer new users.
| OS releases | A major iOS and Android version every year, each requiring testing and often code changes. |
|---|---|
| Target API requirements | Google Play requires apps to target a recent API level to publish updates; falling behind restricts distribution to new users. |
| Security | Dependency and SDK patching, plus response to disclosed vulnerabilities. |
| Monitoring | Crash rate, ANRs, performance and API error rates tracked continuously. |
| Inherited apps | We take on apps built by other agencies, starting with a code and compliance audit. |
| Ownership | Store accounts, code and data stay yours throughout. |
Both platforms release a major OS version every year, and both periodically raise the minimum target API or SDK level an app must meet to stay updatable and visible to new users.
On top of that: dependency and security patches, third-party APIs deprecating, payment and privacy policy changes, new device sizes, and the ordinary crashes that only appear at real-world scale.
We take on apps we built and apps we didn't. For inherited apps we start with an audit — code health, dependencies, store compliance and security — then quote the work honestly, including when the right answer is a rebuild rather than a patch.
Every engagement is built around measurable commercial impact — from revenue and leads to retention, efficiency and operational scale.
Annual iOS and Android releases handled, target API and SDK levels kept current.
Privacy, permissions, Data Safety and billing policy changes actioned before deadlines bite.
Crash, ANR and performance monitoring with agreed response times for critical issues.
A monthly allowance of fixes and improvements, prioritised with you.
Libraries, SDKs and backend dependencies kept current and vulnerabilities closed.
Planned releases through both stores, with monthly reporting on stability and usage.
The first six months generate the most fixes and the most valuable improvements.
An app still live but nobody left who can update it — we take over the accounts and the code.
Warnings about target API levels, privacy declarations or deprecated billing.
Apps that customers or field teams rely on daily and cannot be left unmonitored.
Code, dependencies, store accounts, compliance and security reviewed and documented.
Critical crashes, security issues and store compliance gaps fixed first.
An agreed release rhythm, monitoring, and response times for urgent issues.
OS updates and patches, plus a monthly allowance of prioritised improvements.
Monthly stability and usage reporting, feeding a forward roadmap.
Tell us what the app needs to do and we'll come back with a scoped feature list, a realistic timeline to App Store and Google Play approval, and an itemised cost — including what it costs to run, not just to build.
Apple and Google release a major OS version each year and periodically raise minimum SDK and target API requirements. Add security patches, deprecated third-party APIs and new devices, and an unmaintained app degrades until it can no longer be updated.
It will start breaking on new OS versions, may fail store requirements for publishing updates, and can become less visible or unavailable to new users on Google Play.
Yes. We start with an audit of the code, dependencies, store accounts, compliance and security, then tell you honestly whether maintaining or rebuilding is the better use of your money.
OS and SDK updates, store policy compliance, security and dependency patching, crash and performance monitoring, bug fixes, a monthly allowance of improvements, and managed releases to both stores.
Critical crashes and outages are covered by agreed response times set out in the support arrangement, with monitoring alerting us rather than waiting for user complaints.
Yes. The Apple Developer and Google Play Console accounts, the code and the data all remain in your company's ownership.
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