LinkedIn carousels have become one of the most powerful content formats for B2B marketers, thought leaders and brands looking to stand out in an increasingly competitive feed. With 80% of B2B social media leads coming from LinkedIn, mastering carousel content is no longer optional — it's essential.
Whether you're looking to boost brand awareness, drive engagement or generate leads, LinkedIn carousels offer a unique opportunity to deliver value in a visual, swipeable format that keeps audiences hooked.
In this comprehensive guide, we'll showcase 10 outstanding LinkedIn carousel examples from brands like Google, Adobe, HubSpot and Spotify — and break down exactly what makes them work. Plus, we'll cover best practices, strategy tips and how to create carousels that convert.
What Are LinkedIn Carousels?
A LinkedIn carousel is a multi-slide content format that allows users to swipe through a series of images, graphics or informational slides directly within the LinkedIn feed. There are two main types:
Organic Carousels
Created by uploading a PDF document as a post. Each page becomes a swipeable slide. Available to all LinkedIn users and perfect for thought leadership, educational content and personal branding.
Carousel Ads
Paid advertising format with multiple clickable cards, each with its own headline, image and CTA link. Ideal for product showcases, case studies and lead generation campaigns.
Both formats leverage the power of sequential storytelling — guiding the audience through a narrative one slide at a time. This creates deeper engagement than static posts and keeps users interacting with your content for longer.
Why LinkedIn Carousels Matter in 2026
LinkedIn's algorithm increasingly favours content that generates meaningful engagement — and carousels deliver exactly that. Here's why they should be central to your social media marketing strategy:
3x Higher Engagement
LinkedIn carousels consistently generate up to three times more engagement than standard image or text-only posts.
Extended Dwell Time
The swipe mechanic keeps users interacting with your content longer, sending positive signals to LinkedIn's algorithm.
Authority Building
Carousels position you as a subject matter expert by allowing you to share structured, valuable insights in a visually compelling format.
AI-Friendly Content
As AI-powered search and content discovery grows, well-structured carousel content with clear headings and key takeaways becomes more discoverable.
"LinkedIn carousels are the single most effective organic format for B2B engagement. They combine storytelling, design and value delivery in a way no other format matches."
— Creative Marketing B2B Content Strategy Team
LinkedIn Carousel Design Best Practices
Before we look at the examples, understanding what separates good carousels from great ones will help you analyse each example with a strategic eye. Here are the design principles that drive the best-performing content marketing on LinkedIn:
Hook on Slide 1
Your first slide must stop the scroll. Use a bold headline, compelling question or striking visual that makes swiping irresistible.
One Idea Per Slide
Keep each slide focused on a single point. This maintains clarity and creates a natural reading rhythm that keeps people swiping.
Consistent Visual Identity
Use consistent colours, fonts and layout across all slides. This builds brand recognition and creates a polished, professional feel.
Strong CTA on Final Slide
End with a clear call-to-action — whether it's following your profile, visiting your website or engaging in the comments.
Optimal Slide Count
Aim for 5–10 slides. This gives you enough space to deliver genuine value without losing the audience's attention.
Use Data and Statistics
Numbers and data points add credibility and make your carousels more shareable and reference-worthy.
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10 Best Examples of LinkedIn Carousels
Here are 10 outstanding examples of LinkedIn carousels from some of the world's most recognisable brands. Each example demonstrates different strategic approaches to carousel content.
Gong
Gong leverages data-driven storytelling in their LinkedIn carousel ads, pulling insights from over 300,000 sales emails to create compelling content for sales professionals. Their carousel design uses bold colour contrasts and clean data visualisation to communicate complex findings in a digestible, swipeable format. This approach positions Gong as a thought leader whilst simultaneously driving engagement with their email optimisation tools.
boohoo
boohoo demonstrates how fashion brands can use LinkedIn carousels to elevate their employer brand and corporate identity. Their mixed-media carousel ads use striking, vibrant colours — greens, blues and yellows — that instantly grab attention in the feed. The simplicity of the design is deliberate: clean layouts that let the brand personality shine without overwhelming the viewer. This is a masterclass in using carousel format for brand awareness rather than direct selling.
BigCommerce
With eCommerce revenue projected to reach unprecedented levels, BigCommerce uses LinkedIn carousels to position themselves as the definitive B2B eCommerce solution. Their carousel ads showcase platform capabilities through clear, benefit-driven slides that speak directly to enterprise decision-makers. The design balances professional credibility with compelling value propositions — exactly what B2B audiences need to take the next step.
Salesforce
Salesforce takes a purpose-driven approach with their LinkedIn carousels, addressing themes like sustainability and net zero business practices. By connecting their brand with values that resonate deeply with modern business leaders, they create carousels that feel relevant and timely. The clean use of Salesforce branding, combined with impactful statistics and a clear visual hierarchy, makes this an excellent example of authority-building content.
Adobe
Adobe's LinkedIn carousel ads are a study in design excellence — as you would expect from the company behind the creative industry's most essential tools. They use sophisticated colour contrasts, pairing monochromatic imagery with vibrant gradient backgrounds to create visual tension that stops the scroll. Each slide feels intentional and polished, demonstrating how carousel design can reinforce brand positioning through visual quality alone.
Google uses LinkedIn carousels to simplify complex products and processes into accessible, step-by-step guides. Their carousel format takes advantage of the sequential nature of the swipe to walk users through a logical journey — from problem to solution. The design is characteristically clean and intuitive, using Google's signature colour palette to create familiarity and trust with every slide.
HubSpot
HubSpot consistently produces some of the best LinkedIn carousel content in the B2B space. This particular example uses bold graphics and actionable leadership insights spread across five impactful slides. Each slide delivers a standalone insight while contributing to a cohesive narrative — the hallmark of great carousel content. HubSpot demonstrates that carousels work brilliantly for thought leadership and personal development content.
Spotify
Spotify's LinkedIn carousel strategy focuses on educating their B2B advertising audience while maintaining the brand's distinctive creative identity. Their carousels bring together music, culture and data in a way that feels unique to the platform. The design approach is unmistakably Spotify — bold typography, dynamic imagery and a colour palette that stands out in any feed. This is a perfect example of maintaining brand consistency across carousel content.
Canva
As one of the world's leading design platforms, Canva's LinkedIn carousels set the bar for visual content. Their carousel examples showcase design trends, creative inspiration and platform capabilities through beautifully crafted slides. Each carousel serves as both content and product demonstration — showing what's possible with Canva while providing genuine value to creative professionals. This dual-purpose approach makes their carousels incredibly effective.
Huawei
Huawei uses LinkedIn carousels to position themselves as a global leader in innovative technology. Their carousel designs are concise yet attention-grabbing, using clean layouts to communicate complex technical achievements and product innovations. The approach connects with technology enthusiasts and business decision-makers alike, demonstrating how carousel format can bridge the gap between technical content and accessible storytelling.
How to Create LinkedIn Carousels That Convert
Creating effective LinkedIn carousels requires a blend of strategic thinking, strong design and audience understanding. Here's a step-by-step approach:
Define Your Objective
Start with a clear goal. Are you building brand awareness, driving traffic, generating leads or establishing thought leadership? Your objective shapes every creative decision.
Research Your Audience
Understand what your LinkedIn audience cares about. Use LinkedIn analytics, competitor analysis and customer insights to identify topics that resonate.
Structure Your Narrative
Map out your carousel story. The best carousels follow a clear arc: hook → context → value → takeaway → CTA.
Design for the Feed
Use bold typography, strong colours and clean layouts. Remember that most users view LinkedIn on mobile — design for a small screen first.
Optimise Your Caption
Your carousel caption should complement the visual content. Include relevant hashtags, tag relevant people or brands and ask a question to drive comments.
Measure and Iterate
Track impressions, engagement rate and click-through metrics. Use data to refine your carousel strategy over time.
AI tools can now assist with content ideation and design — but the best-performing carousels still require human creativity, brand understanding and strategic intent. Use AI to accelerate your workflow, not replace your thinking.
LinkedIn Carousel Strategy for B2B Brands
For B2B marketers, LinkedIn carousels serve multiple strategic purposes within a broader content marketing and lead generation framework:
- Personal Branding — Founders and leaders can use carousels to share insights, frameworks and industry perspectives that build personal authority.
- Thought Leadership — Publish original research, data insights and expert commentary in a format that drives sharing and saves.
- Lead Generation — Use carousels to preview gated content, showcase case studies or walk prospects through your service offering.
- Employer Branding — Share company culture, team achievements and career opportunities in a visually engaging format.
- Product Education — Break down complex products, features or processes into easy-to-understand visual sequences.
- Content Repurposing — Transform blog posts, webinars, whitepapers and reports into bite-sized carousel content.
The brands featured in this article — from Google to HubSpot — all demonstrate that carousels work best when they deliver genuine value. The format is the vehicle, but the content is what drives results. If you're serious about building a strong LinkedIn presence, carousels should be a core part of your brand awareness strategy.
Frequently Asked Questions
What is a LinkedIn carousel?
A LinkedIn carousel is a multi-slide content format that allows users to swipe through a series of images or slides directly in the LinkedIn feed. They can be created as organic posts (PDF uploads) or paid carousel ads with multiple clickable cards.
How many slides should a LinkedIn carousel have?
The optimal LinkedIn carousel length is between 5 and 10 slides. This provides enough depth to tell a compelling story without losing audience attention. The first and last slides are the most important for engagement.
Do LinkedIn carousels get more engagement?
Yes, LinkedIn carousels consistently outperform standard image and text posts in terms of engagement. Studies show carousels generate up to 3x more engagement than other content formats on LinkedIn.
What size should LinkedIn carousel slides be?
The recommended size for LinkedIn carousel slides is 1080 x 1080 pixels (square) or 1080 x 1350 pixels (portrait). PDF uploads should be under 100MB with a maximum of 300 pages, though 5–10 slides is optimal.
Can you post carousels on LinkedIn for free?
Yes. Organic LinkedIn carousels are completely free. Simply create your slides as a PDF document and upload it as a LinkedIn post. Carousel ads, which include clickable links and CTAs, require a LinkedIn advertising budget.
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