Advertise in ChatGPT
with an AI-First Agency
Reach people as they explore options, compare choices and make decisions inside ChatGPT — with relevant ads that fit naturally into the conversation.
Creative Marketing is one of the first UK agencies managing ChatGPT Ads end-to-end — from Ads Manager setup and tracking to creative, campaigns and ongoing optimisation.
Source: OpenAI — Advertise in ChatGPT
Reach People in the Moments That Matter
People come to ChatGPT not just to find information, but to explore options, compare choices and make decisions. That gives advertisers a brand new way to show up at the point of real intent.
AI-Native Buyer Journey
Over 800m people now use ChatGPT to research, compare and decide. That's a brand-new top-of-funnel that didn't exist 24 months ago.
Pure Decision-Stage Intent
Unlike search, users share full context: budget, constraints, preferences. Ads can match real intent — not guessed keywords.
First-Mover Pricing
ChatGPT Ads pricing is currently uncontested. Early advertisers will lock in CPMs and learnings before the market crowds in.
Premium, Trusted Surface
Ads are built around user trust with strict relevance and safety controls — your brand shows up in a clean, premium context.
What ChatGPT Ads Look Like
ChatGPT Ads sit inside the conversation as native cards, product recommendations and answer placements — designed to feel useful, not interruptive.
In-Conversation Ads
Sponsored answers that appear naturally inside a ChatGPT conversation when intent is high.
Product Recommendations
Shoppable product placements surfaced when users compare options or research purchases.
Decision Moments
Show up while users explore choices, weigh trade-offs and ask for recommendations.
Intent-Rich Queries
Reach people asking detailed, qualified questions about your category — not just keywords.
Visual Brand Cards
Rich media cards inside the chat with logo, imagery and a clear call to action.
Conversational Follow-Ups
Ads that invite further questions, letting users explore your offer inside the assistant.
Our ChatGPT Ads Approach
Six steps from account setup to profitable scale on a brand new ad platform.
Commercial Understanding
We start with your offer, margins, buyer journey and what a great customer actually looks like.
Account & Tracking Setup
Ads Manager account, conversion tracking, GA4 integration and downstream attribution — built right from day one.
Campaign Architecture
Campaigns, ad groups and ads structured around buyer intent, product lines and key decision moments.
Conversational Creative
Headlines, descriptions and visual assets engineered for an AI-native, conversational surface — not recycled Google Ads copy.
AI-Guided Optimisation
We feed strong signals, manage bidding and let the platform's AI do what it does best — under strategic human oversight.
Testing & Scaling
Structured tests across creative, offers, audiences and landing pages — then scaling the winners with discipline.
What We Manage Inside ChatGPT Ads
Ads Manager Setup
Full account, billing and team setup inside OpenAI Ads Manager.
Conversion Tracking
Pixel, server-side tracking and CRM integration for honest performance data.
Creative Production
On-brand ad copy, imagery and conversational hooks built for ChatGPT.
Product Catalogue Feeds
Structured product data for shoppable placements and recommendations.
Audience & Intent Strategy
Defining the intent signals, queries and moments worth showing up for.
Campaign Architecture
Campaigns and ad groups structured around your funnel, not the platform's defaults.
Bid & Budget Management
Day-to-day pacing, bid strategy and budget reallocation across campaigns.
Reporting & Insights
Weekly performance reporting tied to revenue, leads and CAC — not vanity metrics.
Strategic Optimisation
Continuous testing of offers, creative, landing pages and audience signals.
Built With User Trust In Mind
OpenAI has designed ChatGPT Ads around relevance, transparency and user trust. Ads are clearly disclosed, contextually relevant and held to strict safety standards — protecting both users and the brands that show up.
Who ChatGPT Ads Are For
Frequently Asked Questions
ChatGPT Ads are a new advertising format from OpenAI that lets brands show relevant, in-context ads inside ChatGPT conversations — appearing as users explore options, compare choices and make decisions.
Google Ads target keywords at the moment of search. ChatGPT Ads target intent within a full conversation — where users share budget, constraints, preferences and goals. That richer context allows more relevant, less interruptive placements.
OpenAI's Ads Manager is rolling out access to advertisers globally. As a managed agency partner, we set up your account, build your campaigns and get you live as availability opens in your market.
Campaigns are structured similarly to other platforms — campaigns, ad groups and ads — but the creative is conversational. Think native answer cards, product recommendations and brand cards that feel like a natural part of the assistant's response.
Pricing is auction-based and varies by category and intent. We design strategies that focus on profitable cost per acquisition regardless of budget — and right now, early-mover pricing is significantly lower than mature platforms like Google and Meta.
We implement full conversion tracking, server-side attribution and CRM integration so every campaign is judged on real commercial outcomes — leads, revenue and CAC — not just impressions or clicks.
Yes. OpenAI has built the ad surface around user trust, with strict relevance and safety controls. Ads appear in a premium, clean context — and we only recommend ChatGPT Ads where the format genuinely fits the brand and the buyer journey.
Be First Inside ChatGPT
The advertisers who move first on ChatGPT Ads will lock in pricing, learnings and brand equity that compounds for years. Book a strategy call and we'll map out your launch plan.