Creative Marketing Group actively acquires marketing agencies across the UK and internationally.
Many marketing agency founders eventually reach a stage where they want to step away from the day-to-day running of their business. Whether you are planning retirement, pursuing new opportunities or simply exploring your exit options, Creative Marketing provides a straightforward and confidential route to selling your agency. Over the years we have successfully acquired several agencies and integrated them into the Creative Marketing Group.
Selling a marketing agency is often the most practical way to unlock the value founders have built over years of dedication and hard work.
Exhausted from years of client delivery and management
Difficulty growing the agency beyond current size
Desire to pursue different business opportunities
No clear succession plan or leadership pipeline
Ready to enjoy the value built over many years
Seeking work-life balance and personal priorities
Founders often prefer selling to an established agency group rather than a purely financial investor. Creative Marketing understands how marketing agencies actually work because we run one ourselves.
Established systems, processes and resources to integrate your agency seamlessly
Skilled marketing professionals who understand client relationships and retention
Proven ability to support and maintain existing client accounts post-acquisition
Deal terms tailored to your circumstances and timeline requirements
Creative Marketing has successfully acquired and integrated several agencies, strengthening our capabilities and expanding our client base with each acquisition.
We consider a wide range of marketing agencies located anywhere in the UK or internationally.
Full-service digital marketing providers
Search optimisation specialists
Paid advertising & performance marketing
Social marketing & community management
B2B lead generation specialists
Growth hacking & scaling specialists
Ecommerce & retail marketing agencies
Data-driven marketing & analytics
Boutique agencies where the founder is central to operations
Small agencies with deep expertise in specific marketing disciplines
Agencies with strong recurring revenue and client relationships
Agencies with specialised industry knowledge or unique capabilities
Revenue size is flexible and all discussions are handled confidentially and exploratory.
A simple, founder-friendly process designed to ensure a smooth transition for both founders and their clients.
Private discussion to understand your situation and goals
Learning about your clients, services and team structure
Reviewing performance metrics and operational details
Agreeing fair valuation and acquisition terms
Smooth handover ensuring client and staff continuity
All conversations are handled with complete confidentiality. Founders can explore their options without alerting staff, clients or competitors. We understand the sensitive nature of acquisition discussions and handle every enquiry with discretion.
Creative Marketing is a fast-growing digital marketing agency group based in the North West of England. We work with hundreds of businesses across diverse sectors including SMEs, ecommerce brands, SaaS companies, professional service firms and international organisations.
We combine marketing strategy, technology and data-driven insights to help businesses grow online. Our group has expanded significantly through both organic growth and strategic acquisitions, building a comprehensive service offering for our clients.
Considering selling your agency?
Confidential. No obligation. Reply within 2 working days.
Creative Marketing Group has acquired five UK agencies since 2023.
Buyers are usually larger agency groups, private equity backed platforms and strategic acquirers. Creative Marketing Group is an active UK buyer of digital, web, design, social media, marketing and AI agencies, and has completed five acquisitions since 2023.
Most agencies are valued as a multiple of adjusted annual profit (EBITDA). The multiple rises with recurring retainer revenue, low client concentration, documented processes and a team that can run without the founder, and falls when revenue is project-based or tied to one person.
A straightforward sale typically takes three to six months from first conversation to completion: an initial call, information sharing under NDA, an offer, due diligence and legal completion. Smaller owner-managed agencies can move faster.
Yes. We keep client relationships, retain teams wherever possible and plan a phased handover so clients see continuity of service rather than disruption.
Completely. Enquiries are seen only by our acquisitions team, we sign an NDA before any detailed information is shared, and nothing is communicated to your staff or clients without your agreement.
You can. Some founders exit fully after a handover period; others stay on in a leadership or specialist role. The structure is agreed with you.
Full acquisitions, partial buyouts, client book purchases and mergers. Payment can be upfront, deferred or partly linked to performance (an earn-out), depending on what suits you.
Complete the short, confidential application at creativemarketingltd.co.uk/acquisitions/apply. It takes about three minutes and there is no obligation.
Tell us a little about your agency. Kasim and the acquisitions team review every application personally.
Apply confidentially – 3 minutesConfidential. No obligation. Reply within 2 working days.
