Creative Marketing
    Guide for agency owners

    The Agency Acquisition Process, Step by Step

    Our agency acquisition process has six stages: a confidential application, an informal call, information shared under NDA, a written offer, due diligence, and legal completion followed by a planned client and team handover. Most deals complete within three to six months.

    Apply confidentially – 3 minutes

    1. Confidential application

    You complete a short application with the basics of your agency. Only our acquisitions team sees it.

    2. Informal conversation

    A call with Kasim Javed, our founder, to understand your goals and whether there is a fit. No obligation and no preparation needed.

    3. NDA and information

    We sign a non-disclosure agreement before you share accounts, client lists or contracts.

    Considering selling your agency?

    Confidential. No obligation. Reply within 2 working days.

    Apply confidentially – 3 minutes

    4. Offer

    We set out a written offer covering price, structure (upfront, deferred or earn-out) and your role after the sale.

    5. Due diligence

    We check finances, contracts, staff and systems. We keep it proportionate to the size of the agency.

    6. Completion and handover

    Solicitors complete the sale, then we follow a joint plan to introduce clients and integrate the team with minimal disruption.

    Our acquisition track record

    Creative Marketing Group has acquired five UK agencies since 2023.

    1. Websites by Diane · Web design studio
      Announcement
    2. Autus · Web and digital agency
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    3. Butternut Web · Web design agency
      Announcement
    4. Media Orb (M5 Solutions Ltd) · Digital media agency
      Announcement
    5. Digital Moves Marketing Ltd · Digital marketing agency
      Announcement

    Questions agency owners ask about selling

    Is the process confidential?

    Completely. Enquiries are seen only by our acquisitions team, we sign an NDA before any detailed information is shared, and nothing is communicated to your staff or clients without your agreement.

    Will my clients and staff be looked after?

    Yes. We keep client relationships, retain teams wherever possible and plan a phased handover so clients see continuity of service rather than disruption.

    How long does it take to sell an agency?

    A straightforward sale typically takes three to six months from first conversation to completion: an initial call, information sharing under NDA, an offer, due diligence and legal completion. Smaller owner-managed agencies can move faster.

    How do I start?

    Complete the short, confidential application at creativemarketingltd.co.uk/acquisitions/apply. It takes about three minutes and there is no obligation.

    Thinking of selling?

    Start a confidential application

    Tell us a little about your agency. Kasim and the acquisitions team review every application personally.

    Apply confidentially – 3 minutes

    Confidential. No obligation. Reply within 2 working days.